LinkedIn fosters its foresight

Taking one of LinkedIn’s key benefits; the ability to see if a company has any pals already in it; and turning it into chuckles, PACO’s direct-to-client campaign for the network is a smart example of strategy fuelling creativity.

Specifically showcasing the LinkedIn Sales Navigator, the films demonstrate a catchy bit of work-talk – insight tells, but foresight sells – with some nicely captured visual comedy.

Shot through Furlined, this albeit niche slice of advertising nonetheless entertains whilst informing.