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	NOTABLE BRIAN ALDRICH, WALMART, THE MARTIN AGENCY Walmart's trash-talking gamers Nick and Steve made the leap into the pop culture lexicon by recently appearing on The Jimmy Kimmel show. The characters, developed by The Martin Agency and director Brian Aldrich, took home a Gold Effie in 2011. Their rivalry enters its third season helping Walmart achieve their most successful video game releases to date. The smack-talking humor spans a multi-faceted campaign with traditional 30 second ads and a viral campaign of webisodes on Youtube. Check out a sizzle reel of Nick & Steve. Email Link   Retweet   Share on Facebook
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